Sunday, September 22, 2013

NO EXCUSES!

The "I'm not flexible enough to do yoga" response is making me nuts! IT IS THE SAME AS SAYING "I'M TOO DIRTY TO TAKE A SHOWER." !!! You are only flexible as you are strong. See example in pic..



In 2009, I woke from sleep and suddenly had lost all feeling from my hands up to the elbow and from my toes up to my knees. I could not walk. I was diagnosed with a severe vitamin B12 deficiency. The deficiency caused massive nerve damage. I saw countless doctors and sought out help from hospitals all over the world for help with no success. Both mind and body lost functionality and no help from any physical therapist was of any use. So after waiting for months for help from doctors (with no ability to take care of myself at all) I opened up a book that I refer to as the bible, B.K.S. Iyengar's "Light On Yoga," and reread the opening to the book. Iyengar wrote of his childhood filled with major health problems that labeled him as severely disabled. Iyengar took ownership of his own life and hit the yoga mat in India and went from disabled to the most famous yogi still to this day. After reading, I hit the mat. I conquered the initial frustration of going from very experienced yogi with the ability to do guru level asanas to a person with no control or use of the body with enormous success. I kept hitting the mat every day and in 4 months I could walk normally and do many asanas. My B12 deficiency is part of my life every day. Every day I hit the mat (with complete loss of feeling in the limbs) and then walk with beautiful prana radiating from my body and no one would ever know.

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Friday, July 23, 2010

What Does The Elephant Savant Look Like?

Tuesday, July 13, 2010

Patrick Cournot IS the Elephant Savant

New Client: Branding the “Creator” Archetype

Archetype: Creator
“If it can be imagined, it can be created.”
“Goal: give form to a vision…Strategy: develop artistic control and skill…Task: create culture, express own vision…Gift: creativity and imagination…” (228)

“When the creator archetype is active in individuals, they often are compelled to create or innovate – anything else and they feel stifled.” (228)

“…A Deeper motivation is the need to exert aesthetic or artistic control – to be, in a way, like God, to create something that has never been there before.  Ultimately, what the Creator desires is to form a work so special that it will endure. And, in this way, the Creator achieves a kind of immortality.” (228)

“…More recently, the field of jazz improvisation has spoken to managers and organizational development professionals, offering a model for staying so attuned to the music that leadership can be rotated as needed, with people so connected to one another that they know when to take the lead and when to follow.” (240)
“Overall, the experience of working for the company and the quality of the product need to satisfy the aesthetic sensibilities of the key players.” (240)
Mark, Margaret, and Carol, Pearson, eds. The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. New York: McGraw-Hill, 2001.
First consultation inspiration…
“That’s how I have operated Commander’s Palace, as if throwing an ongoing dinner party for my friends, providing the same kind of hospitality for our patrons that I would provide in my own home, making sure the guests are welcomed properly, that they are comfortable, that the service is PERFECT – never obtrusive or interrupting, because to me, the conversation over dinner is what the party is about, along with the food, of course. The food should not be overly complicated, however, just fresh and good, the kind of food that makes you happy.”
           -Ella Brennan
…coming soon…turning the above information into a brand…I must work my voodoo…then I will update the blog!

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Tuesday, June 15, 2010

Searing, Seductive, Seditious

Friday, February 19, 2010

LD Creative Renovations: The Rest of the Story

LD Creative Renovations: The Rest of the Story

02/19/2010 by Dani As each day goes by and with each new client, I am asked to perform tasks that I would not expect. LD Creative Renovations owner, Doris Lozada, asked me to write her web content after we finished the design. After performing the archetype test and designating her a Magician, designing her logo, designing her site, and creating a tag line and 3 key phrases to be repeated throughout…Doris asked me to write her mission, company bio, and personal bio. I approached the process the same way I did with the initial tag line and phrases…

“Harmony of Environment and Soul”…
 

(1)Transcendent Design
 

(2)Soulful Space
 

(3)Enlightened Environment. 

I came up with a long list of very specific questions for Doris about her life, work, inspiration, process, and company. I asked her over 30 questions and recorded her as she spoke. I then pulled out of the recording the true essence of Doris Lozada to create content that actually came from her mouth with some editorial and directional help.
Together, the two of us created a beautiful story with tight phrases. This is my talent. I BRAND YOU.

“Doris’ journey began as a child in Peru. Her surroundings, from an early age, shaped Doris’ energy, personality, design sense, and respect for the planet. Doris lived next to giant mountain, Cordillera Huayhuash, the powerful river, Maranon, and the towering trees of the thick forest in the Andes. Her relationship with nature began as a child. On the way to school, little Doris ate berries from the trees on the way to school to arrive a deep shade of red. Later in life, she fed her son from these same trees, capulli (wild cherries). She sat under the tree with her relatives to feed her child, bond with her family, rest, and drink water from the trees. Most importantly, the trees inspired Doris. Every tree has a unique energy.


Doris’ interest in fashion led her to create her own platform shoes to match the current styles, from heavy maple wood. Later, Doris surrounded herself with her own trees that bore wild berries, apples, pears, oranges, and olives. The trees spoke to Doris, just as they did to the ancient Incas, powered by the sacred mother earth, Patchamama. 


As an adult, Doris uses strong trees to heal. Honoring the traditions of her family and ancestors, Doris deeply understands the special ritual of worshipping the trees because these same trees gave her so much life. Like every person is unique, trees are also unique and have different energy and personality. The next step in her journey is to make sure that every element that you use in your house is connected with nature and soul."

“Because i deepely understand that each person is unique, with a unique soul, beauty and strength, and I have understanding respect and knowledge that each tree has its different personality. I have a deeper understanding of nature."

“House that nurtures your soul.”

Mission:

My mission in life is to heal. My intention is to harmonize space and life. My intention is to bring good energy to people and the world.
Every time I take from mother earth, I give back to mother earth, Pachamama.

Elevator Speech:

"Is your house a home?
 

What is your home’s core or spirit?

I give soul to every space.

I come from a generation of healers. This bond enables my deep connection with my Peruvian ancestors to use ethereal, tangible, and organic materials to heal the world, to heal the people, and to give back to mother earth, Pachamama. The end result is a beautiful, healing, and environmentally responsible space. These spaces empower those who dwell in them to heal, have good energy, and be connected with nature.

When people put their home in my hands, I treat it preciously. I create a synergy of clients’ energy and vision with my entire life’s experiences. I give life to my client’s vision and use my energy to create a soulful space.
I am the pioneer of using organic materials and life experiences to illuminate soulful spaces in NYC for over 20 years. My livelihood as a contractor in New York and in the international markets depends on the realization of craft that integrates sustainable materials with designs to help protect the world’s ecosystem for future generations."

"Doris Lozada founded LD Creative Renovations in 1992 in NYC. Since the company’s birth, LD Creative Renovations embraced each project with a deep commitment to each client’s concept. We custom craft woodwork from our Forest Hills workshop and pride ourselves on completing projects on time, on budget, and with full customer satisfaction."


Thank you Doris for giving me the opportunity to work with such a talent. NAMASTE!

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New Client: Who Is Tony Vaughn?

We met at the whim of the gods. We joined as a team and joined the Gods. WORLD..WATCH OUT…HERE WE COME. Tony Vaughn is a force to be reckoned with. He is a known personality, game changer, and trend setter in New York and New Jersey since he descended from Zeus. My voodoo magic combined with his divine creativity, wisdom, and humor will bring change to this world. It has been commanded. It will be realized.

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Wednesday, January 13, 2010

LD Creative Renovations: The story behind the brand (resources and outcome)

Archetype: magician
“Most basic to the Magician is the desire to search out the fundamental laws of how things work and how to apply these principles to getting things done.” (140)
“Goal: make dreams come true…Strategy: develop vision and live it…Gift: finding win-win outcomes.” (142)
“When the Magician archetype is active in individuals, they are catalysts for change” (145)
Mark, Margaret, and Carol, Pearson, eds. The Hero and The Outlaw:
Building Extraordinary Brands Through the Power of Archetypes.

New York: McGraw-Hill, 2001.
Story behind Doris: Peruvian childhood from generations of shaman women. Doris posses a strong sense of energy transforms spaces to create positive energy and healing environments. She uses special wood, organic materials, eco-friendly everything, and the healing power of crystals and light to empower her clients to a better life.
Motto: “A harmony of environment and SOUL”
transcendent design
soulful space
enlightened environment

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Tuesday, December 29, 2009

The logo is here…and i’m excited to reveal!

After yesterday’s deadline, I am exhausted and excited. I am so happy with the final logo design for my current project for Doris Lozada’s Creative Renovations that i had to immediately post it!

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