What Does The Elephant Savant Look Like?

Patrick Cournot IS the Elephant Savant

Creator archetype...Patrick Cournot IS the Elephant Savant! 

http://www.ElephantSavant.blogspot.com 

http://twitter.com/ElephantSavant

New Client: Branding the “Creator” Archetype

Archetype: Creator

“If it can be imagined, it can be created.”

“Goal: give form to a vision…Strategy: develop artistic control and skill…Task: create culture, express own vision…Gift: creativity and imagination…” (228)

“When the creator archetype is active in individuals, they often are compelled to create or innovate – anything else and they feel stifled.” (228)

“…A Deeper motivation is the need to exert aesthetic or artistic control – to be, in a way, like God, to create something that has never been there before.  Ultimately, what the Creator desires is to form a work so special that it will endure. And, in this way, the Creator achieves a kind of immortality.” (228)

“…More recently, the field of jazz improvisation has spoken to managers and organizational development professionals, offering a model for staying so attuned to the music that leadership can be rotated as needed, with people so connected to one another that they know when to take the lead and when to follow.” (240)
“Overall, the experience of working for the company and the quality of the product need to satisfy the aesthetic sensibilities of the key players.” (240)

Mark, Margaret, and Carol, Pearson, eds. The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. New York: McGraw-Hill, 2001.

First consultation inspiration…

“That’s how I have operated Commander’s Palace, as if throwing an ongoing dinner party for my friends, providing the same kind of hospitality for our patrons that I would provide in my own home, making sure the guests are welcomed properly, that they are comfortable, that the service is PERFECT – never obtrusive or interrupting, because to me, the conversation over dinner is what the party is about, along with the food, of course. The food should not be overly complicated, however, just fresh and good, the kind of food that makes you happy.”
           -Ella Brennan

…coming soon…turning the above information into a brand…I must work my voodoo…then I will update the blog!

LC And The Gang

Searing, Seductive, Seditious

 

"mADD Man," Site

LD Creative Renovations: The Rest of the Story

LD Creative Renovations: The Rest of the Story

02/19/2010 by Dani As each day goes by and with each new client, I am asked to perform tasks that I would not expect. LD Creative Renovations owner, Doris Lozada, asked me to write her web content after we finished the design. After performing the archetype test and designating her a Magician, designing her logo, designing her site, and creating a tag line and 3 key phrases to be repeated throughout…Doris asked me to write her mission, company bio, and personal bio. I approached the process the same way I did with the initial tag line and phrases…

“Harmony of Environment and Soul”…
 
(1)Transcendent Design
 
(2)Soulful Space
 
(3)Enlightened Environment. 

I came up with a long list of very specific questions for Doris about her life, work, inspiration, process, and company. I asked her over 30 questions and recorded her as she spoke. I then pulled out of the recording the true essence of Doris Lozada to create content that actually came from her mouth with some editorial and directional help.
Together, the two of us created a beautiful story with tight phrases. This is my talent. I BRAND YOU.

“Doris’ journey began as a child in Peru. Her surroundings, from an early age, shaped Doris’ energy, personality, design sense, and respect for the planet. Doris lived next to giant mountain, Cordillera Huayhuash, the powerful river, Maranon, and the towering trees of the thick forest in the Andes. Her relationship with nature began as a child. On the way to school, little Doris ate berries from the trees on the way to school to arrive a deep shade of red. Later in life, she fed her son from these same trees, capulli (wild cherries). She sat under the tree with her relatives to feed her child, bond with her family, rest, and drink water from the trees. Most importantly, the trees inspired Doris. Every tree has a unique energy.

Doris’ interest in fashion led her to create her own platform shoes to match the current styles, from heavy maple wood. Later, Doris surrounded herself with her own trees that bore wild berries, apples, pears, oranges, and olives. The trees spoke to Doris, just as they did to the ancient Incas, powered by the sacred mother earth, Patchamama. 

As an adult, Doris uses strong trees to heal. Honoring the traditions of her family and ancestors, Doris deeply understands the special ritual of worshipping the trees because these same trees gave her so much life. Like every person is unique, trees are also unique and have different energy and personality. The next step in her journey is to make sure that every element that you use in your house is connected with nature and soul."

“Because i deepely understand that each person is unique, with a unique soul, beauty and strength, and I have understanding respect and knowledge that each tree has its different personality. I have a deeper understanding of nature."

“House that nurtures your soul.”

Mission:

My mission in life is to heal. My intention is to harmonize space and life. My intention is to bring good energy to people and the world.
Every time I take from mother earth, I give back to mother earth, Pachamama.

Elevator Speech:

"Is your house a home?
 
What is your home’s core or spirit?

I give soul to every space.

I come from a generation of healers. This bond enables my deep connection with my Peruvian ancestors to use ethereal, tangible, and organic materials to heal the world, to heal the people, and to give back to mother earth, Pachamama. The end result is a beautiful, healing, and environmentally responsible space. These spaces empower those who dwell in them to heal, have good energy, and be connected with nature.

When people put their home in my hands, I treat it preciously. I create a synergy of clients’ energy and vision with my entire life’s experiences. I give life to my client’s vision and use my energy to create a soulful space.
I am the pioneer of using organic materials and life experiences to illuminate soulful spaces in NYC for over 20 years. My livelihood as a contractor in New York and in the international markets depends on the realization of craft that integrates sustainable materials with designs to help protect the world’s ecosystem for future generations."

"Doris Lozada founded LD Creative Renovations in 1992 in NYC. Since the company’s birth, LD Creative Renovations embraced each project with a deep commitment to each client’s concept. We custom craft woodwork from our Forest Hills workshop and pride ourselves on completing projects on time, on budget, and with full customer satisfaction."


Thank you Doris for giving me the opportunity to work with such a talent. NAMASTE!

New Client: Who Is Tony Vaughn?

We met at the whim of the gods. We joined as a team and joined the Gods. WORLD..WATCH OUT…HERE WE COME. Tony Vaughn is a force to be reckoned with. He is a known personality, game changer, and trend setter in New York and New Jersey since he descended from Zeus. My voodoo magic combined with his divine creativity, wisdom, and humor will bring change to this world. It has been commanded. It will be realized.

LD Creative Renovations: The story behind the brand (resources and outcome)

Archetype: magician
“Most basic to the Magician is the desire to search out the fundamental laws of how things work and how to apply these principles to getting things done.” (140)
“Goal: make dreams come true…Strategy: develop vision and live it…Gift: finding win-win outcomes.” (142)
“When the Magician archetype is active in individuals, they are catalysts for change” (145)
Mark, Margaret, and Carol, Pearson, eds. The Hero and The Outlaw:
Building Extraordinary Brands Through the Power of Archetypes.
New York: McGraw-Hill, 2001.
Story behind Doris: Peruvian childhood from generations of shaman women. Doris posses a strong sense of energy transforms spaces to create positive energy and healing environments. She uses special wood, organic materials, eco-friendly everything, and the healing power of crystals and light to empower her clients to a better life.
Motto: “A harmony of environment and SOUL”
transcendent design
soulful space
enlightened environment

The logo is here…and i’m excited to reveal!

After yesterday’s deadline, I am exhausted and excited. I am so happy with the final logo design for my current project for Doris Lozada’s Creative Renovations that i had to immediately post it!

The Beginnning

On December 31, 2005, I drove from Dallas to New Orleans. This was no run of the mill road trip. I was on my way back home. Hurricane Katrina damaged my house; the Federal Government destroyed my home. During the eight-hour road trip, anxiety and anger overcame me. To be honest, this rancid, emotional state had been pulsing through my veins for every second of every day since I found myself alone, stuck on this identical interstate in gridlock-traffic, evacuating from both the city that I live/loved/grew-up in and my family that stayed behind.
Mind racing….
…What happened to my generation? What happened to this country? WHY ISN’T ANYBODY DOING ANYTHING? WHY DOESN’T ANYBODY CARE? WHERE ARE ALL OF THE PROTESTS? WHERE IS THE JUSTICE?
As if in a manic state, these questions repeated in my brain and the aggravation swelled to my limbs until I shook with anger. My hands clung to the steering wheel. My knuckles turned a severe shade of white. I suddenly realized I was shouting out loud. STOP! I know what you are thinking… ‘this girl must be crazy..she is talking to herself…she definitely has lost IT.’
I am not really crazy, or at least completely. (In New Orleans, multiple-personality disorder is not a disorder…it is a high art.) There was actually another in the car. A ghost. A spirit. A legend.
Her name is Marie Laveau, the Voodoo Queen of New Orleans. The spirit of Marie Laveau has followed me since I was a child. She was the most infamous voodoo practitioners in the beginning of the movement from slavery practices in New Orleans to the high-era of the “free people of color.” People visited Marie Laveau looking for spells to make someone fall in love, make a fortune, or even to kill a neighbor. This Voodoo Queen paraded through Congo Square, dancing to the Vodun rhythms and chanting spells.
Marie Laveau became a household name. Stories of her life are still told today. What made this Voodoo Queen different from the many other Voodoo Queens is that she used her innate womanly power and charisma to influence an entire movement towards freedom and the empowerment of women in New Orleans. To me, she is an inspiration and a gift. She taught me the invaluable lesson of how to influence others to bring about change. Her medium was word of mouth. Her message was the strength of the media.
If old Marie Laveau could bring about such extreme changes in society, spark the popularization and development of jazz as a genre, and still have the ability to keep children behaved hundreds of years after her death by the threat of her spirit doing evil, I could at least do SOMETHING to influence at least one person to bring a change in New Orleans.
I knew that if I was going to be in New Orleans, I would have to raise money for New Orleans by selling something that had the personality of New Orleanians and that would not be just another rubber-wristband with a fleur de lis. I had to come up with something funny and even a little inappropriate because at the end of the day, New Orleanians will always make laughter through tears at inappropriate times because laughter is the best life raft.
“IF THIS FEMA TRAILER IS’ A ROCKING…DON’T COME’ A KNOCKING!”
In two weeks, I sold $13,xxx worth of buttons with this phrase. I contacted a man named James Taylor who was in charge of actually purchasing materials to “repair” the levee systems. What did this buy? A pipe. Not so great. But was much more valuable and what needed to be repaired far more than the levees (they aren’t even repaired anyway now!) was the laughter of New Orleanians. For two years following the storm, I gave a button to anyone with tears in their eyes and of course…at no charge. These people were not hard to find. With each button came a crack of laughter.
Marie Laveau’s legacy was the Voodoo Queen of New Orleans. My legacy is “The Button Lady.” I have arrived!