FUNNY YOGA 2014

Photos, news, stuff going on in New York's Financial District

fantastic site!  check it out!

http://fididenizen.com/

New DJ; New Graphic

spencer's graphic

Medical Residency Program Site

Department of Anesthesia and Critical Care

What Does The Elephant Savant Look Like?

Patrick Cournot IS the Elephant Savant

Creator archetype...Patrick Cournot IS the Elephant Savant! 

http://www.ElephantSavant.blogspot.com 

http://twitter.com/ElephantSavant

LD Creative Renovations: The Rest of the Story

LD Creative Renovations: The Rest of the Story

02/19/2010 by Dani As each day goes by and with each new client, I am asked to perform tasks that I would not expect. LD Creative Renovations owner, Doris Lozada, asked me to write her web content after we finished the design. After performing the archetype test and designating her a Magician, designing her logo, designing her site, and creating a tag line and 3 key phrases to be repeated throughout…Doris asked me to write her mission, company bio, and personal bio. I approached the process the same way I did with the initial tag line and phrases…

“Harmony of Environment and Soul”…
 
(1)Transcendent Design
 
(2)Soulful Space
 
(3)Enlightened Environment. 

I came up with a long list of very specific questions for Doris about her life, work, inspiration, process, and company. I asked her over 30 questions and recorded her as she spoke. I then pulled out of the recording the true essence of Doris Lozada to create content that actually came from her mouth with some editorial and directional help.
Together, the two of us created a beautiful story with tight phrases. This is my talent. I BRAND YOU.

“Doris’ journey began as a child in Peru. Her surroundings, from an early age, shaped Doris’ energy, personality, design sense, and respect for the planet. Doris lived next to giant mountain, Cordillera Huayhuash, the powerful river, Maranon, and the towering trees of the thick forest in the Andes. Her relationship with nature began as a child. On the way to school, little Doris ate berries from the trees on the way to school to arrive a deep shade of red. Later in life, she fed her son from these same trees, capulli (wild cherries). She sat under the tree with her relatives to feed her child, bond with her family, rest, and drink water from the trees. Most importantly, the trees inspired Doris. Every tree has a unique energy.

Doris’ interest in fashion led her to create her own platform shoes to match the current styles, from heavy maple wood. Later, Doris surrounded herself with her own trees that bore wild berries, apples, pears, oranges, and olives. The trees spoke to Doris, just as they did to the ancient Incas, powered by the sacred mother earth, Patchamama. 

As an adult, Doris uses strong trees to heal. Honoring the traditions of her family and ancestors, Doris deeply understands the special ritual of worshipping the trees because these same trees gave her so much life. Like every person is unique, trees are also unique and have different energy and personality. The next step in her journey is to make sure that every element that you use in your house is connected with nature and soul."

“Because i deepely understand that each person is unique, with a unique soul, beauty and strength, and I have understanding respect and knowledge that each tree has its different personality. I have a deeper understanding of nature."

“House that nurtures your soul.”

Mission:

My mission in life is to heal. My intention is to harmonize space and life. My intention is to bring good energy to people and the world.
Every time I take from mother earth, I give back to mother earth, Pachamama.

Elevator Speech:

"Is your house a home?
 
What is your home’s core or spirit?

I give soul to every space.

I come from a generation of healers. This bond enables my deep connection with my Peruvian ancestors to use ethereal, tangible, and organic materials to heal the world, to heal the people, and to give back to mother earth, Pachamama. The end result is a beautiful, healing, and environmentally responsible space. These spaces empower those who dwell in them to heal, have good energy, and be connected with nature.

When people put their home in my hands, I treat it preciously. I create a synergy of clients’ energy and vision with my entire life’s experiences. I give life to my client’s vision and use my energy to create a soulful space.
I am the pioneer of using organic materials and life experiences to illuminate soulful spaces in NYC for over 20 years. My livelihood as a contractor in New York and in the international markets depends on the realization of craft that integrates sustainable materials with designs to help protect the world’s ecosystem for future generations."

"Doris Lozada founded LD Creative Renovations in 1992 in NYC. Since the company’s birth, LD Creative Renovations embraced each project with a deep commitment to each client’s concept. We custom craft woodwork from our Forest Hills workshop and pride ourselves on completing projects on time, on budget, and with full customer satisfaction."


Thank you Doris for giving me the opportunity to work with such a talent. NAMASTE!

New Client: Who Is Tony Vaughn?

We met at the whim of the gods. We joined as a team and joined the Gods. WORLD..WATCH OUT…HERE WE COME. Tony Vaughn is a force to be reckoned with. He is a known personality, game changer, and trend setter in New York and New Jersey since he descended from Zeus. My voodoo magic combined with his divine creativity, wisdom, and humor will bring change to this world. It has been commanded. It will be realized.

LD Creative Renovations: The story behind the brand (resources and outcome)

Archetype: magician
“Most basic to the Magician is the desire to search out the fundamental laws of how things work and how to apply these principles to getting things done.” (140)
“Goal: make dreams come true…Strategy: develop vision and live it…Gift: finding win-win outcomes.” (142)
“When the Magician archetype is active in individuals, they are catalysts for change” (145)
Mark, Margaret, and Carol, Pearson, eds. The Hero and The Outlaw:
Building Extraordinary Brands Through the Power of Archetypes.
New York: McGraw-Hill, 2001.
Story behind Doris: Peruvian childhood from generations of shaman women. Doris posses a strong sense of energy transforms spaces to create positive energy and healing environments. She uses special wood, organic materials, eco-friendly everything, and the healing power of crystals and light to empower her clients to a better life.
Motto: “A harmony of environment and SOUL”
transcendent design
soulful space
enlightened environment

When everybody rests, sometimes the best opportunities fall in you lap

This is the first of a series of posts addressing my current project (soon to be phase 1 complete). Two weeks ago I, along with the rest of the country, expected a nice vacation from work. I was approached by a client referred to me from a friend. The client is a female contractor from Peru who has been in business for many years in New York City and decided it was time for a website and print materials to bring in much needed business in this terrible economy. I jumped to accept the project at first not only to pay the rent, but to actually distract me from my usual holiday anxiety.
The project includes a wide variety of deliverables, designs, writings, and client tutorials. Something like this can be very overwhelming. I immediately felt the pressure because the client requested a large amount of work to be completed in a very short period of time. Luckily, upon my first meeting with the client, the pressure became excitement. This, I give complete credit to the client! Working with someone without any other distractions, immersion into the entire process is inevitable and wonderful. She has forever blessed me with a wake-up call. Enthusiasm and excitement from the client and a chance to create an intense bond with the client made everything different…AKA doable.
This wonderful turn of events changed not only the way I approach clients, projects, and design, but in addition, it changed my entire life. To put it frankly, I am intoxicated with joy and a rush of creativity that I have been waiting to release since I started any attempt at not only graphic design, but the entire branding process.
Over the next few weeks I will be discuss the project in detail and more importantly, my process. I hope my writing will help others who are stuck in a rut or who want to approach projects from an entirely different angle. Most importantly, because of this wonderful blessing of a new network of friends and colleagues I am forever changed. And for this, i will forever be grateful. Thanks and enjoy!