New Client: Branding the “Creator” Archetype

Archetype: Creator

“If it can be imagined, it can be created.”

“Goal: give form to a vision…Strategy: develop artistic control and skill…Task: create culture, express own vision…Gift: creativity and imagination…” (228)

“When the creator archetype is active in individuals, they often are compelled to create or innovate – anything else and they feel stifled.” (228)

“…A Deeper motivation is the need to exert aesthetic or artistic control – to be, in a way, like God, to create something that has never been there before.  Ultimately, what the Creator desires is to form a work so special that it will endure. And, in this way, the Creator achieves a kind of immortality.” (228)

“…More recently, the field of jazz improvisation has spoken to managers and organizational development professionals, offering a model for staying so attuned to the music that leadership can be rotated as needed, with people so connected to one another that they know when to take the lead and when to follow.” (240)
“Overall, the experience of working for the company and the quality of the product need to satisfy the aesthetic sensibilities of the key players.” (240)

Mark, Margaret, and Carol, Pearson, eds. The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. New York: McGraw-Hill, 2001.

First consultation inspiration…

“That’s how I have operated Commander’s Palace, as if throwing an ongoing dinner party for my friends, providing the same kind of hospitality for our patrons that I would provide in my own home, making sure the guests are welcomed properly, that they are comfortable, that the service is PERFECT – never obtrusive or interrupting, because to me, the conversation over dinner is what the party is about, along with the food, of course. The food should not be overly complicated, however, just fresh and good, the kind of food that makes you happy.”
           -Ella Brennan

…coming soon…turning the above information into a brand…I must work my voodoo…then I will update the blog!