New DJ; New Graphic

spencer's graphic

New Client: Branding the “Creator” Archetype

Archetype: Creator

“If it can be imagined, it can be created.”

“Goal: give form to a vision…Strategy: develop artistic control and skill…Task: create culture, express own vision…Gift: creativity and imagination…” (228)

“When the creator archetype is active in individuals, they often are compelled to create or innovate – anything else and they feel stifled.” (228)

“…A Deeper motivation is the need to exert aesthetic or artistic control – to be, in a way, like God, to create something that has never been there before.  Ultimately, what the Creator desires is to form a work so special that it will endure. And, in this way, the Creator achieves a kind of immortality.” (228)

“…More recently, the field of jazz improvisation has spoken to managers and organizational development professionals, offering a model for staying so attuned to the music that leadership can be rotated as needed, with people so connected to one another that they know when to take the lead and when to follow.” (240)
“Overall, the experience of working for the company and the quality of the product need to satisfy the aesthetic sensibilities of the key players.” (240)

Mark, Margaret, and Carol, Pearson, eds. The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. New York: McGraw-Hill, 2001.

First consultation inspiration…

“That’s how I have operated Commander’s Palace, as if throwing an ongoing dinner party for my friends, providing the same kind of hospitality for our patrons that I would provide in my own home, making sure the guests are welcomed properly, that they are comfortable, that the service is PERFECT – never obtrusive or interrupting, because to me, the conversation over dinner is what the party is about, along with the food, of course. The food should not be overly complicated, however, just fresh and good, the kind of food that makes you happy.”
           -Ella Brennan

…coming soon…turning the above information into a brand…I must work my voodoo…then I will update the blog!

religious icon does backflip off of wall street tower...and sticks it

"mADD Man," Book Release Party


Join us at the Stags Head British Gastropub for the launch of the critically acclaimed memoir, "mADD man", by Brian J. Robinson. Come for a night of fun with drink specials and mADDness from 8pm till the cows come home. Toast the book and support the arts.

Date:     Friday, April 23, 2010
Time:     8:00pm - 11:00pm
Location:     The Stags Head
Street:     252 East 51st Street

New Client: Who Is Tony Vaughn?

We met at the whim of the gods. We joined as a team and joined the Gods. WORLD..WATCH OUT…HERE WE COME. Tony Vaughn is a force to be reckoned with. He is a known personality, game changer, and trend setter in New York and New Jersey since he descended from Zeus. My voodoo magic combined with his divine creativity, wisdom, and humor will bring change to this world. It has been commanded. It will be realized.

The logo is here…and i’m excited to reveal!

After yesterday’s deadline, I am exhausted and excited. I am so happy with the final logo design for my current project for Doris Lozada’s Creative Renovations that i had to immediately post it!