Wednesday, January 13, 2010

LD Creative Renovations: The story behind the brand (resources and outcome)

Archetype: magician
“Most basic to the Magician is the desire to search out the fundamental laws of how things work and how to apply these principles to getting things done.” (140)
“Goal: make dreams come true…Strategy: develop vision and live it…Gift: finding win-win outcomes.” (142)
“When the Magician archetype is active in individuals, they are catalysts for change” (145)
Mark, Margaret, and Carol, Pearson, eds. The Hero and The Outlaw:
Building Extraordinary Brands Through the Power of Archetypes.

New York: McGraw-Hill, 2001.
Story behind Doris: Peruvian childhood from generations of shaman women. Doris posses a strong sense of energy transforms spaces to create positive energy and healing environments. She uses special wood, organic materials, eco-friendly everything, and the healing power of crystals and light to empower her clients to a better life.
Motto: “A harmony of environment and SOUL”
transcendent design
soulful space
enlightened environment

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