Sunday, December 27, 2009

When everybody rests, sometimes the best opportunities fall in you lap

This is the first of a series of posts addressing my current project (soon to be phase 1 complete). Two weeks ago I, along with the rest of the country, expected a nice vacation from work. I was approached by a client referred to me from a friend. The client is a female contractor from Peru who has been in business for many years in New York City and decided it was time for a website and print materials to bring in much needed business in this terrible economy. I jumped to accept the project at first not only to pay the rent, but to actually distract me from my usual holiday anxiety.
The project includes a wide variety of deliverables, designs, writings, and client tutorials. Something like this can be very overwhelming. I immediately felt the pressure because the client requested a large amount of work to be completed in a very short period of time. Luckily, upon my first meeting with the client, the pressure became excitement. This, I give complete credit to the client! Working with someone without any other distractions, immersion into the entire process is inevitable and wonderful. She has forever blessed me with a wake-up call. Enthusiasm and excitement from the client and a chance to create an intense bond with the client made everything different…AKA doable.
This wonderful turn of events changed not only the way I approach clients, projects, and design, but in addition, it changed my entire life. To put it frankly, I am intoxicated with joy and a rush of creativity that I have been waiting to release since I started any attempt at not only graphic design, but the entire branding process.
Over the next few weeks I will be discuss the project in detail and more importantly, my process. I hope my writing will help others who are stuck in a rut or who want to approach projects from an entirely different angle. Most importantly, because of this wonderful blessing of a new network of friends and colleagues I am forever changed. And for this, i will forever be grateful. Thanks and enjoy!

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